Influence PR Archives - Influence Communications

Misr El Kheir – Strong 10 Campaign

Influence Communications launched the "Strong Ten" campaign to demonstrate the power of public relations and social media in promoting broad participation, and sparking a call to action across various target audiences.

Egyptians were asked to contribute to the Misr El Kheir Foundation's goal of providing supplies to 10 million Egyptians in Upper Egypt during Ramadan 2018. Participants volunteered to provide 10% of their time, effort, and/or money to assist the foundation in providing, packing, and distributing Ramadan packages.

The campaign's ambassadors included social media influencers, media, corporates, and civil groups (scouts, universities, and churches). The initiative caused a domino effect, resulting in increased donations prior to and during the holy month of Ramadan, and reached over 10 million followers; with a total advertising value of over EGP 1 million, and a total PR value of more than EGP3 million.

KPIs:
8.9M EGP Ad Value
31.5M EGP Pr Value
762 Social and Traditional Media Hits
161M Social and Traditional Media Reach

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IKEA MOA Launch

Influence Communications started its journey with IKEA in 2021 as its official communications agency in Egypt. The launch of IKEA’s first location in west of Cairo at Mall of Arabia was one of the first and biggest projects of the year.

The launch function was transformed into a fully fledged communication campaign that translated into pre-during and post activities including both traditional and digital PR activations, generating a great amount of coverage and creating a great hype over the news.

The launch event was attended by a number of VIPs including Omar Al Futtaim - Vice Chairman and CEO of Al-Futtaim Group and Dr. Per- Axel Frielingsdorf, Chargé d'affaires at the Swedish Embassy. The event also witnessed the attendance of 80 media representatives and 4 TV channels.

KPIs:
- 2.6M EGP Ad Value
- 9.1M EGP Pr Value
- 11.3M Reach
- 869 Digital and Traditional Media Hits

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Egypt – International Cooperation Forum

Announce and Launch the 1st of its kind International Cooperation Forum (Egypt – ICF), organized by the Ministry of International Cooperation, directly led by H.E. Dr. Rania El Mashat, Minister of International Cooperation, and held under the patronage of H.E. President Abdel Fattah Al-Sisi.

ICF brought together national and international policymakers, multilateral and bilateral development partners, private sector, civil society, and think-tanks to narrate Egypt’s sustainable development progress towards the global SDGs

Communication Challenge: Promote the International Cooperation Forum (Egypt – ICF) at a local, regional and international levels.

Milestones: Through our exclusive affiliation with APCO Worldwide, Influence Communications managed to attract global attention to the forum’s vision and mandate. In addition to managing all media relations at the local, regional and international levels, along with developing full content manuals designed to address all communication outlets (social media, digital and traditional media).

Influence Communications and APCO were able to secure the attendance of top international media outlets, and make the event trending in 40 Countries during its two days duration.

KPIs:
- 2,291 Total Coverage
- 141M EGP Pr Value
- 40M EGP Ad Value
- 132 International Media Outlet from 40 Countries
- 86.7M Social Media and Traditional Reach
- 2,154 Twitter Mentions

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El Gouna Film Festival 2021

Influence Communications handled the integrated communication of El Gouna Film Festival 2021 edition. Mix-use of communication tools were used in order to highlight Orascom Development and in today’s digital world, businesses need to be agile and adaptive to an ever-changing media landscape to make sure the company’s messages are heard.

Utilizing the festive mood of El Gouna Film Festival, creative content was developed linking Orascom Development Destinations to the Corporate brand and GFF encompassing the spokespersons profiling through a number of activities.

Communication Challenge: El Gouna Film Festival is designed to foster communication between cultures and filmmakers to benefit the industry and our region through the art of filmmaking, by connecting filmmakers from the region with their international counterparts in the spirit of cooperation and cultural exchange.

The link between El Gouna and Orascom Development has always been a challenge. Despite being the owners of the festival, Orascom Development and the festival itself are not strongly connected.

KPIs:
- 4M Ar Value
- 14M Pr Value
- 4M EGP SM Reach
- 114 Total Hits

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Ronald McDonald House Charities (RMHC) Launch

In March 2022, Influence Communications has participated in the establishment of Ronald McDonald House Charities (RMHC) in Egypt with its various projects, including the Centers of Excellence for Early Childhood Development (COEs) and a Family House.

Communication challenge: The commercial connotation of the name "McDonald's" in the Arabic version of RMHC Egypt. Delivering the new concept of COEs and essence of Family House in Egypt to meet societal needs. Reaching out to different target groups from potential partners and donors.

Milestones: Engaging third-party figures in the launch event’s digital campaign. Securing high attendance by the top-tier media and influencers in the press conference. Generating buzz and effectively engage with various platforms and media channels.

KPIs:
- 160 total clippings
- 2,172,479 Ad Value
- 7,603,677 PR Value

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Orascom Development in Cityscape Dubai

Influence Communications, along with our international Affiliate APCO, successfully led Orascom Development Holding's participation in the Cityscape Dubai 2021 event.

Our team at Influence Communications played a crucial role in garnering both regional and international media coverage for Orascom Development Holding. We achieved this by distributing press releases to both local and regional outlets, conducting on-ground interviews during the conference.

Additionally, we collaborated closely with regional influencers and real estate experts to ensure their attendance at the event. Their presence helped us create impactful digital content that further enhanced Orascom Development Holding's presence and success at Cityscape Dubai 2021.

Communication Challenge: Establishing a Dominant Presence in Dubai - The Gateway to the Middle East for Orascom Development's Real Estate Expansion. To fulfill their strategic goal of exporting real estate projects across multiple destinations and countries in the Middle East, Influence Communications faced the communication challenge of securing extensive coverage in Dubai. With its pivotal role as the gateway to the Middle East, Dubai served as the crucial stepping stone for Orascom Development's expansion plans.

KPIs:
- 3M USD Ar Value
- 1M USD Pr Value
- 8M EGP Reach Per Function
- 66 Regional Hits

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Juhayna – بنكمل بعض

In continuation of Juhayna’s long-standing support for the Baheya Foundation, Influence Communications managed the company’s “#بنكمل_بعض” , to support the construction of the new Baheya Hospital in Sheikh Zayed.Part of this campaign, Juhayna donated 8% of the profits from its pink products to the New Baheya Hospital in Sheikh Zayed, aligning the campaign with International Breast Cancer Awareness Month.

Communication Challenge: Securing the necessary amount of donations to help accelerate the construction process of Baheya Hospital in Sheikh Zayed.Finding a new communication angle to help enhancing public awareness regarding breast awareness despite being communicated several times.

Milestones: A full integrated campaign that led to increasing the Baheya’s donations 78% compared to same month previous year. Numerous artists, football players, social media influencers, and the general public enthusiastically participated in the campaign (free of charge).

KPIs:
- Ad value EGP 415,310
- Donation level increased more than 78%
- PR value EGP 1,453,385
- Total clipping of 42

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