To join their customers in celebrating Ramadan, Etisalat Misr organized a very unique suhoor event for their Emerald customers with more than 500pax in attendance, including the attendance of multiple celebrities and public figures. The event was highlighted with delicious food prepared by the Nile Ritz Carlton Hotel and stellar entertainment provided to the guests throughout the event.
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Coinciding with the product launch of the new AXE line, AXE Gold, Influence X partnered with Unilever to organize an activation in different malls and universities across Cairo. Through a creative activity in the booth, youth were attracted to try the new fragrance and take part in the challenge. A special Flash Mob dance was also performed at all locations.
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Tackling the night life scene of the North Coast, Tresemme organized an activation in the top night life spots to give guests a quick fix for their hair. In addition, body art artists were hired to give guests a special body art during their quick fix. The activation was organized in more than 4 different locations across two weeks in the North Coast.
The activation witnessed the participation of more than 5,000 guests of the targeted locations and more than 4,000 distributed samples.
When Influence X Etisalat by E&. have organized a very unique suhoor event for their VIP customers, including the attendance of Etisalat’s latest Ad. stars and public figures. The event was highlighted with delicious food prepared by Marriott Zamalek Hotel and Luxurious Omar Khairat’s melodies in the background.
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Customer events are at the forefront of Huawei Technologies’ marketing efforts, therefore, Huawei Technologies partnered up with Influence X to organize a 3-day customer event at El Gouna, Hurghada for Huawei’s financial solutions customers. For three days, guests engaged in informational sessions in the morning and moved on to entertaining activities by night.
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AWB’s sponsorship of GFF’18 was a great opportunity for both Influence X and Mention to shine and steal the show by impressing the festival attendees.
From creative themed ATM on red carpets, to the cinematic booth showing trailers of the festival movies, AWB’s branding took the beautiful Marina experience to a whole new level.
The activations team, in collaboration with Mention’s creative team successfully delivered one of the most creative and successful stunts, where AWB’s branded robot greeted celebrities on the red carpet and transported the experience to the public in the marina through a 360 camera that was played in VR technology to the booth visitors.
In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education. The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.
This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.
Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.
Milestones: Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition.
Achieving massive top-tier coverage by several outlets
KPIs:
- 353 total clippings
- 2ND edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1st edition
- AD value of EGP 42.5
- PR value of EGP 148.8 M
