Projects

Egypt – International Cooperation Forum

Announce and Launch the 1st of its kind International Cooperation Forum (Egypt – ICF), organized by the Ministry of International Cooperation, directly led by H.E. Dr. Rania El Mashat, Minister of International Cooperation, and held under the patronage of H.E. President Abdel Fattah Al-Sisi.

ICF brought together national and international policymakers, multilateral and bilateral development partners, private sector, civil society, and think-tanks to narrate Egypt’s sustainable development progress towards the global SDGs

Communication Challenge: Promote the International Cooperation Forum (Egypt – ICF) at a local, regional and international levels.

Milestones: Through our exclusive affiliation with APCO Worldwide, Influence Communications managed to attract global attention to the forum’s vision and mandate. In addition to managing all media relations at the local, regional and international levels, along with developing full content manuals designed to address all communication outlets (social media, digital and traditional media).

Influence Communications and APCO were able to secure the attendance of top international media outlets, and make the event trending in 40 Countries during its two days duration.

KPIs:
- 2,291 Total Coverage
- 141M EGP Pr Value
- 40M EGP Ad Value
- 132 International Media Outlet from 40 Countries
- 86.7M Social Media and Traditional Reach
- 2,154 Twitter Mentions

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PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.Milestones:Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition. Achieved massive top-tier coverage by several outletsKPIs:- 353 total clippings - 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1 st edition - AD value of EGP 42.5 - PR value of EGP 148.8 M

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Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

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