Projects

Misr El Kheir – Strong 10 Campaign

Influence Communications launched the "Strong Ten" campaign to demonstrate the power of public relations and social media in promoting broad participation, and sparking a call to action across various target audiences.

Egyptians were asked to contribute to the Misr El Kheir Foundation's goal of providing supplies to 10 million Egyptians in Upper Egypt during Ramadan 2018. Participants volunteered to provide 10% of their time, effort, and/or money to assist the foundation in providing, packing, and distributing Ramadan packages.

The campaign's ambassadors included social media influencers, media, corporates, and civil groups (scouts, universities, and churches). The initiative caused a domino effect, resulting in increased donations prior to and during the holy month of Ramadan, and reached over 10 million followers; with a total advertising value of over EGP 1 million, and a total PR value of more than EGP3 million.

KPIs:
8.9M EGP Ad Value
31.5M EGP Pr Value
762 Social and Traditional Media Hits
161M Social and Traditional Media Reach

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Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

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PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.Milestones:Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition. Achieved massive top-tier coverage by several outletsKPIs:- 353 total clippings - 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1 st edition - AD value of EGP 42.5 - PR value of EGP 148.8 M

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