Our Projects

Egypt’s Largest Livestock Deal

Challenge: Stabilizing meat supplies and ensuring food security in Egypt from 2015 to 2018

Solution: IPA provided consultancy services and mediation to manage the largest imported livestock deal in the Egyptian market.
800,000 heads of livestock were supplied during the period 2015-2018, with a value of up to 1.3 billion Egyptian pounds.

Outcome: Reinforcing the stability in one of the major food commodities in the Egyptian market
The deal was considered to be the largest of its kind in the history of trade between the two countries.
The agreement emphasized the importance of international trade in achieving economic and social development in the region.

view more

Setting A New Precedent In Taxation

Challenge: A large German cement investor in the Egyptian market, received a claim to pay EGP 63 million of undue taxes.

Solution: IPA built a case based on scientific approach through different resources obtaining reports from credible entities. IPA worked on creating a win-win situation between related parties.

Results: Obtaining the approval from government to waive the 100% of the amount 63M EGP undue taxes in critical time. IPA was able to set forward a new regulation that will be implemented later on by the tax authorities in Egypt.

view more

Etisalat by e& Launch

After the successful long-term relationship between Etisalat Egypt and Influence Communications, Etisalat witnessed one of a kind campaign where the company’s brand has uplifted its identity to become e&.

Communication challenge: Introducing the new brand identity/ logo in the Egyptian market as the first market after the mother company in UAE, along with educating the media and the public about the uplifting of the brand to be technological hub not only a telecom company

Milestones: Influence Communications paved the way for e& launch in the Egyptian market by narrating the successful story/ milestones for the unique telecom brand for 15 years, where it successfully started the spark of campaign names 15 سنة سابقين where it was hung on the billboards, used on TV ads, and SM platforms across Egypt. Handling all media relations/ creating the entire content for communications outlets such as social, digital, and traditional media.

KPIs:
- 2.5MEGP Ad Value
- National billboards and advertising campaign
- 8.7MEGP PR Value

view more

FSI Summit el gouna

Customer events are at the forefront of Huawei Technologies’ marketing efforts, therefore, Huawei Technologies partnered up with Influence X to organize a 3-day customer event at El Gouna, Hurghada for Huawei’s financial solutions customers. For three days, guests engaged in informational sessions in the morning and moved on to entertaining activities by night.

view more

Huawei’s Innovation Day

Challenge: Huawei faced the challenge of promoting its smart city solutions in the Egyptian industry, leveraging the country's progress in real estate and harnessing its technology wealth for construction purposes. The goal was to open new markets and generate interest among stakeholders in Huawei's technology for urban development.

Solution: IPA strategically consulted Huawei utilizing different public affairs tactics that led to a very important event "Innovation for Technological Urban Development" to showcase Huawei's smart city solutions. They conducted interactive sessions on topics like financial technology and the digital economy, engaging stakeholders from various sectors including finance, housing, and communications. The event highlighted the smart cities revolution in Egypt, particularly in the New Administrative Capital.

Results: IPA's efforts contributed to opening new markets for Huawei in Egypt by highlighting their technology in the context of smart cities and urban development. Such efforts successfully and sustainably engaged around 250 different stakeholders ranging from government officials to business community and international organizations.

view more

ETISALAT By e& SUHOOR 2023

When Influence X Etisalat by E&. have organized a very unique suhoor event for their VIP customers, including the attendance of Etisalat’s latest Ad. stars and public figures. The event was highlighted with delicious food prepared by Marriott Zamalek Hotel and Luxurious Omar Khairat’s melodies in the background.

view more

International Oil & GAS Companies Debts

Challenge: The government owed debts to the oil and gas companies operating in Egypt amounted for $6 billion, which would have caused the exit of many companies from the Egyptian market, in addition to the international arbitration endeavors.

Solution: A direct government decision influencing case carried out jointly by IPA and our PR firm. Private talks were held with the government to communicate a clear message about the increasing risk of these debts.

Result: Gaining the presidential and prime minister’s attention to the issue and
taking the necessary actions to settling and rescheduling those debts.

view more