Our Projects

CIB Squash Tournament

Influence Communications was the sustainable communication partner to the squash World Championship, held in Egypt for several consecutive years and to date.

Influence Communications has been the long-term communications partner of the squash World Championship in Egypt for several years, with the intention to promote Egypt as the “Land of Squash”, in respect to the “Egyptian Top of the World Champions.” We’ve worked hard to increase exposure to players’ achievements, as well as bring more attention to the World Tournament happening in Egypt. In return, we’ve witnessed international media recognition, massive exposure on strategic media sites and international networks, including CNN International, The NY Times Euro-sports, and Reuters. We’ve also obtained a total of 2,245 hits; the AD value was EGP 60.25 million.

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Attijariwafa Bank X Gouna Film Festival

AWB’s sponsorship of GFF’18 was a great opportunity for both Influence X and Mention to shine and steal the show by impressing the festival attendees.

From creative themed ATM on red carpets, to the cinematic booth showing trailers of the festival movies, AWB’s branding took the beautiful Marina experience to a whole new level.

The activations team, in collaboration with Mention’s creative team successfully delivered one of the most creative and successful stunts, where AWB’s branded robot greeted celebrities on the red carpet and transported the experience to the public in the marina through a 360 camera that was played in VR technology to the booth visitors.

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A Game-Changing Project; Agriculture Business

Challenge: Amid the challenges posed by climate change and water scarcity in Egypt's agricultural sector, which has significantly impacted the country's food security, IPA experts “during their previous positions in vital government agencies” conducted a comprehensive due diligence of foreign best practices to find strategic solutions.

Solution: IPA experts played a crucial role in establishing partnerships between the European side, led by the Spanish association Tecnova, and the Egyptian government, led by the Ministry of Agriculture and AOI. Our experts not only facilitated the transfer of the required technology to Egypt but were also actively involved in the entire cooperation process. This involvement proved to be instrumental in addressing the agricultural sector's issues, such as improving food security and irrigation water.

Result: Thanks to our experts' efforts, Egypt was able to undertake the Middle East's most extensive project of its kind, constructing 100,000 Feddan with greenhouses in Mohamed Naguib Base. This project was a game-changer for Egypt, enabling the country to adopt cutting-edge European technologies and expertise in this essential field.

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Knorr Campaign

Influence Communications has managed a fully integrated communications plan, promoting Knorr’s nutritional platform that aims to spread awareness about the best nutritional practices to help reduce the prevailing malnutritional rates.

The project witnessed great collaboration between all Influence Communications Group companies were mention delivered on the digital front from influencers management to digital coverage, Influence X took part with the full event management and planning scope and Influence PR was responsible of securing media coverage and key messaging of the event.
The initiative’s first step was introducing Knorr’s iron-fortified instant vegetable bouillon, for the first time in the region, consisting of natural herbs that provide 10% of the daily requirement of iron needed.

The campaign aimed to reach 10 million people in Egypt’s governorates through awareness seminars and the distribution of free samples of the company's products, in addition to providing 15,000 meals to school students using Knorr products in 11 different governorates.

Communication challenge: Reaching out to diversified stakeholders and target groups to deliver Knorr KMs despite being powered by a certain company, aiming to create behavioral change and public awareness in this regard
Tight limitations in terms of budget and timeframe for the execution of the on ground event

Milestones: Integrated communication approached by Influence different subsidiaries (PR, InfluenceX, IPA, Mention and 925) Securing a very successful launch event followed by a consistent digital campaign

KPIs:
- 1.7 M EGP Ad Value
- 7 M EGP PR Value
- Digital reach of 4,305,227

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Africa CEO Forum (2016-2018)

Challenge: Over the years, IPA has been progressively expanding its influence in Africa by partnering with Jeune Afrique Group to serve as the sole representative in Egypt. In pursuit of this objective, IPA has motivated Egyptian private sector businessmen to participate in The Africa CEO Forum held in its fourth, fifth, and sixth iterations in Cote d'Ivoire and Switzerland.

Solution: IPA worked on a strategic stakeholders mapping of the Egyptian business Community including CEOs of Banks and large Corporates with a minimum turnover of 10 million Euros, who possess interest in penetrating the African Market through attending such active platforms.

Results: IPA managed to engage high profile Egyptian businessmen including Naguib Sawiris, Hossam Farid, Basil El-Baz, Dr. Okey Oramah, Sherif El-Gabaly. IPA’s noteworthy approach to raise the awareness of the African & European Business Community by making ends meet between the Egyptian Delegation from Various Business Sectors & their African & European Counterparts.

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Distinctive Financial Swap

Challenge: One of the leading Multinational Industrial Companies in Egypt had a delay in reimbursing its export dues from the government. This situation was very critical to the extent that the company was considering exiting the market.

Solution: IPA communicated with the related stakeholders to conduct condensed solid negotiations with Ministry of Finance and Export Development Fund, aiming at accelerating the reimbursement of total amount of dues. IPA proposed that the win-win situation would be created if the reimbursement was cleared against taxes.

Results: IPA successfully reimbursed 100% of the company’s dues in a very short time cleared against tax dues. In fact, this was a very welcoming and satisfying solution for the Industrial Company that resulted in continuing their operations in the Egyptian market and started re-exporting with a total export volume of LE 1 billion.

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EEA

Influence Communications successfully handled the launch of Ievents’ EEA second edition, utilizing different events, activities, and digital campaigns.

Communication challenge: The involvement of several partners and the communications complication resulted from this. Achieving high coverage while there are multiple events running at the same duration. Lack of knowledge and awareness regarding the entrepreneurial ecosystem

Milestones: Secured attendance by prestigious attendees including ministries, celebrities, content creators, and Influencers. We also secured a regional partner –Forbes- to provide exclusive content, free of charge. Additionally, Strong coverage locally and regionally was achieved. A boost of awareness causing an increase in the number of participants for the following year's event was accomplished.

KPIs:
- 45 regional hits
- 7.02 M Ad Value
- 24.5 M PR Value

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