Projects

Forbes ME 30 Under 30 Summit

Forbes Middle East hosted its inaugural Under 30 Summit 2022 in El Gouna. With an aim to be a must-attend annual event for established entrepreneurs, artists, founders, athletes, celebrities, and other young achievers from Forbes Middle East’s 30 Under 30 community in MENA, the Summit appointed Influence Communications as the Official Communications & PR Partner to the event.

Communication Challenge: Influence Communications developed a distinguished approach to put the Forbes ME 30 Under 30 Summit on Egypt’s entrepreneurship radar, starting with a formal introduction of the summit by holding a press conference, as well as conducting very strategic interviews with famous TV anchors which portrayed the Summit as an immersive and interactive event and knowledge-sharing platform.

Milestones: Throughout the summit, the team managed successfully to cover more than 28 panels, staffing interviews for +200 speakers, conducting daily media briefings and sharing wrap-up reports comprising the day-to-day achievements.

KPIs:

The first-of-its-kind gathering’s total coverage reached 600 hits including:

- 70 TV interviews
- 200 social media posts
- 300 online articles

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Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

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PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.Milestones:Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition. Achieved massive top-tier coverage by several outletsKPIs:- 353 total clippings - 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1 st edition - AD value of EGP 42.5 - PR value of EGP 148.8 M

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