Our Projects

IKEA MOA Launch

Influence Communications started its journey with IKEA in 2021 as its official communications agency in Egypt. The launch of IKEA’s first location in west of Cairo at Mall of Arabia was one of the first and biggest projects of the year.

The launch function was transformed into a fully fledged communication campaign that translated into pre-during and post activities including both traditional and digital PR activations, generating a great amount of coverage and creating a great hype over the news.

The launch event was attended by a number of VIPs including Omar Al Futtaim - Vice Chairman and CEO of Al-Futtaim Group and Dr. Per- Axel Frielingsdorf, Chargé d'affaires at the Swedish Embassy. The event also witnessed the attendance of 80 media representatives and 4 TV channels.

KPIs:
- 2.6M EGP Ad Value
- 9.1M EGP Pr Value
- 11.3M Reach
- 869 Digital and Traditional Media Hits

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Misr El Kheir – Strong 10 Campaign

Influence Communications launched the "Strong Ten" campaign to demonstrate the power of public relations and social media in promoting broad participation, and sparking a call to action across various target audiences.

Egyptians were asked to contribute to the Misr El Kheir Foundation's goal of providing supplies to 10 million Egyptians in Upper Egypt during Ramadan 2018. Participants volunteered to provide 10% of their time, effort, and/or money to assist the foundation in providing, packing, and distributing Ramadan packages.

The campaign's ambassadors included social media influencers, media, corporates, and civil groups (scouts, universities, and churches). The initiative caused a domino effect, resulting in increased donations prior to and during the holy month of Ramadan, and reached over 10 million followers; with a total advertising value of over EGP 1 million, and a total PR value of more than EGP3 million.

KPIs:
8.9M EGP Ad Value
31.5M EGP Pr Value
762 Social and Traditional Media Hits
161M Social and Traditional Media Reach

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Mountain View – In case you are Wondering

A 3 months campaign for the launch of Wonderville; Mountain View’s North Coast Village.

Shaping Wonderville as the ultimate destination for summer, Our role started from creating strategy, campaign slogan, selecting influencers, celebrities, till the execution part with on-ground coverage and video production.

Handling all the content of the selected travel bloggers, influencers, celebrities and digital platforms.

Achieving a total reach of 5,811,032

Ending it on a high note for profiling the CEO of Mountain View and with a huge buzz with “Raya Aby Rashed" in a cool, light interview at Wonderville.

Success Story:
Because of the huge success, Mountain View relied on our content to be their advertising, social media and lead Ads as well.

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ONEHEALTH – Summer campaign

In line with the opening of OneHealth North Coast branch for the second year, our awareness campaign was hammering on taking care of your health while still enjoying your vacation.

Our objective here was to create the maximum awareness about the clinic location and drive traffic to it as well as all the available specialties.

According to that, we built our campaign on the insight of all the several accidents/situations we may face in our day to day during our summer vacation in North Coast. Linking the accidents we face or any of our family members considering the difference in the age groups and make it related to OneHealth available specialties.

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The Launch video of Juhayna’s 2022 campaign for Baheya

The Launch video of Juhayna's 2022 campaign for Baheya to create awareness about the volunteering program and increase the donations for Baheya Zayed hospital.

Our role started from coming up with the creative concept of the copy followed by mood-board and the production of the copy itself.

The campaign was complemented with influencers participation as a phase two to create more hype about the campaign objectives and increase the awareness and donations.

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Launch Video of PepsiCo

The Launch video of PepsiCo fully integrated communication platform for promoting and emphasizing its efforts in waste management with stressing on its 3 pillars...

Our role wasn’t only about shooting the video, it started from creating the platform itself choosing its concept, name, branding and art direction even “Tara Emad” our brand ambassador till how are we going to communicate it on different platforms such as; Billboards, Social Media, launching event…etc.

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