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Our Companies

Who we are

INFLUENCE gROUP was established in 2007 to provide full marketing and communication services. Having been Egypt’s fastest growing marketing agency over the past 16 years, and with regional presence through our office in Dubai; we’ve transformed into a holding company with five subsidiaries, Influence Public Relations, Influence Public Affairs (IPA), Influence X (experiential marketing & events management), mention (full- fledged digital marketing, content creation and production agency) and 925 (Online magazine complemented by a professional studio).

With over 90 international and regional clients, and more than 150 diligent professionals, INFLUENCE COMMUNICATIONS has managed to deliver some of Egypt’s most gigantic and impactful campaigns that helped shaping the public opinion and influenced consumers’ minds and beliefs.

In 2019, INFLUENCE GROUP signed with APCO Worldwide. As part of this collaboration, the two corporations exclusively joined forces to deliver government relations & public affairs services while operating closely to fulfill projects related to PR, advertising, digital and social media practices. This affiliation is also playing a strategic role in transferring knowledge and sharing experiences amongst the two corporations.

Mission

We are committed to provide an outstanding consultancy service to strengthen our clients market positioning in a result-driven approach, and to deliver the best-in-class marketing and communication solutions.

Vision

Leading with excellence through our people, knowledge and cutting edge approach throughout the MEA region.

What we believe in

Leadership & Innovation
Agility
Performing In Synergy
Integrity
Ownership

Our Projects

Over the years Influence Communications, as a group, has taken part in some of Egypt’s biggest and most successful projects. Below are a few case studies where two or more of Influence Communications Companies have worked to provide fully integrated services

All Projects

Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.

The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.

Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.

KPIs:

- 1.3M USD Ar Value
- 5M USD Pr Value
- 161M USD SM Reach
- 269 Regional Hits

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IsDB – Annual Meeting 2022

The Islamic Development Bank (IsDB) Group held 47th Annual Meeting in Sharm El-Sheikh, where IsDB Group Boards of Governors meet every year to discuss institutional matters and development issues attracting more than 2000 participants.

Communication Challenge: Adopting an ambitious approach targeting all levels with consistent communication channels hammering on 3rd party endorsements, and sustainable profiling to IsDB spokespersons.

Milestones: Throughout the event’s 4 days, we witnessed participatory dialogues from leaders and international institutions to lay the foundation for a sustainable future and discussing major economic and geopolitical political issues including accelerating recovery, climate financing, green economy and the road to COP27.

Influence Communications handled the participation of regional and international media prior, during and post the Annual Meeting, ensuring mass coverage and related coverage to the targeted countries, through developing and disseminating regional and international news in addition to conducting strategic on ground interviews for regional and international financial and development institution’s Presidents and CEOs.

KPIs:
- 916 Total Regional and International Coverage
- 346M Total Reach
- 41 Interviews
- 22 Total Newswires
- 48 Press Releases
- 51 Countries Covered
- 9 Languages

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Forbes ME 30 Under 30 Summit

Forbes Middle East hosted its inaugural Under 30 Summit 2022 in El Gouna. With an aim to be a must-attend annual event for established entrepreneurs, artists, founders, athletes, celebrities, and other young achievers from Forbes Middle East’s 30 Under 30 community in MENA, the Summit appointed Influence Communications as the Official Communications & PR Partner to the event.

Communication Challenge: Influence Communications developed a distinguished approach to put the Forbes ME 30 Under 30 Summit on Egypt’s entrepreneurship radar, starting with a formal introduction of the summit by holding a press conference, as well as conducting very strategic interviews with famous TV anchors which portrayed the Summit as an immersive and interactive event and knowledge-sharing platform.

Milestones: Throughout the summit, the team managed successfully to cover more than 28 panels, staffing interviews for +200 speakers, conducting daily media briefings and sharing wrap-up reports comprising the day-to-day achievements.

KPIs:

The first-of-its-kind gathering’s total coverage reached 600 hits including:

- 70 TV interviews
- 200 social media posts
- 300 online articles

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Sports EXPO 2023

SPORTS EXPO 2023 launched its first edition in February 2023 as a world-class event that will skyrocket Egypt’s fitness industry to new frontiers. Under the patronage of his excellency President Abdel Fattah Al-Sisi, Sports Expo is determined to equip Egypt’s sports scene with everything that it may need to break new records, set new standards, and redefine how we perceive sports on a regional and global scale

Communication Challenge: Influence Communications team handled a wide variety of responsibilities through its various subsidiaries. Influence PR managed the full PR communications scope including strategic advice, media management, and content drafting. Moving on to one of the biggest challenges of the SPORTS EXPO 2023, the team successfully held a daily plethora of interviews for more than 100 executives, sponsors, public figures, and athletes by scheduling the date, time, and place of the interview and coordinating accordingly with the interviewer and interviewee Q&As and messaging bank.

Milestones: Pre, during, and post the event, mention provided 360 digital marketing services for Sports Expo. This included 100s of pieces of content on multiple social media platforms, influencers management, and video content production; all following a digital strategy that was crafted by our strategy team.

KPIs:

With more than 1,300 hits, the coverage generated in international, regional, and local media outlets was extremely positive and rightfully portrayed the EXPO as Egypt’s groundbreaking sports event. On the social media front, native and influencer content generated thousands of interactions and reached our target audience to achieve our awareness, engagement, and conversion objectives.

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The Golden Parade

Influence Communications, in partnership with APCO Worldwide, managed the file of promoting Egypt as a safe destination amidst the coronavirus pandemic, setting a long-term plan to brand the country in targeted markets. We designed a robust public relations, and reputation management strategy, for Egypt in key global markets, including the GCC, United Kingdom, Italy, Germany, Ukraine and Russia.

We also successfully managed to highlight Egypt’s achievements and strides in tourism, despite the challenges of the pandemic. We’ve developed a digital PR strategy, creating a credible visibility through third-party endorsements both locally and internationally.

During the Arabian Travel Market 2021, in Dubai, UAE. APCO organized around 18 B2B and B2G meetings for the Ministry’s officials, to promote Egypt as a safe destination. The Pharoahs Golden Parade in April 2021, was another significant milestone, reaching over 101 million people in 100 different countries.

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She Works Wonder Campaign Launch

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education. The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.

This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.

Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.

Milestones: Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition.
Achieving massive top-tier coverage by several outlets

KPIs:

- 353 total clippings
- 2ND edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1st edition
- AD value of EGP 42.5
- PR value of EGP 148.8 M

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CIB Squash Tournament

Influence Communications was the sustainable communication partner to the squash World Championship, held in Egypt for several consecutive years and to date.

Influence Communications has been the long-term communications partner of the squash World Championship in Egypt for several years, with the intention to promote Egypt as the “Land of Squash”, in respect to the “Egyptian Top of the World Champions.” We’ve worked hard to increase exposure to players’ achievements, as well as bring more attention to the World Tournament happening in Egypt. In return, we’ve witnessed international media recognition, massive exposure on strategic media sites and international networks, including CNN International, The NY Times Euro-sports, and Reuters. We’ve also obtained a total of 2,245 hits; the AD value was EGP 60.25 million.

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Attijariwafa Bank X Gouna Film Festival

AWB’s sponsorship of GFF’18 was a great opportunity for both Influence X and Mention to shine and steal the show by impressing the festival attendees.

From creative themed ATM on red carpets, to the cinematic booth showing trailers of the festival movies, AWB’s branding took the beautiful Marina experience to a whole new level.

The activations team, in collaboration with Mention’s creative team successfully delivered one of the most creative and successful stunts, where AWB’s branded robot greeted celebrities on the red carpet and transported the experience to the public in the marina through a 360 camera that was played in VR technology to the booth visitors.

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