Our Projects

Unilever AXE “You’re Gold”

Coinciding with the product launch of the new AXE line, AXE Gold, Influence X partnered with Unilever to organize an activation in different malls and universities across Cairo. Through a creative activity in the booth, youth were attracted to try the new fragrance and take part in the challenge. A special Flash Mob dance was also performed at all locations.

Etisalat Emerald Suhoor 2019

To join their customers in celebrating Ramadan, Etisalat Misr organized a very unique suhoor event for their Emerald customers with more than 500pax in attendance, including the attendance of multiple celebrities and public figures. The event was highlighted with delicious food prepared by the Nile Ritz Carlton Hotel and stellar entertainment provided to the guests throughout the event.

Wonderville

DHL – Open Up to Excellence

A one-month social media campaign for DHL focusing on the quality of the service.

Campaign Insight: A door can tell a lot about each one’s personality and what they value most… and because we know that, we strive to provide exactly what each one needs, and deliver it with excellence.

Due to the huge success of the campaign, it was featured on Ads of the World: https://www.adsoftheworld.com/campaigns/open-up-to-excellence

El Gouna Film Festival 2021

Influence Communications handled the integrated communication of El Gouna Film Festival 2021 edition. Mix-use of communication tools were used in order to highlight Orascom Development and in today’s digital world, businesses need to be agile and adaptive to an ever-changing media landscape to make sure the company’s messages are heard.

Utilizing the festive mood of El Gouna Film Festival, creative content was developed linking Orascom Development Destinations to the Corporate brand and GFF encompassing the spokespersons profiling through a number of activities.

Communication Challenge: El Gouna Film Festival is designed to foster communication between cultures and filmmakers to benefit the industry and our region through the art of filmmaking, by connecting filmmakers from the region with their international counterparts in the spirit of cooperation and cultural exchange.

The link between El Gouna and Orascom Development has always been a challenge. Despite being the owners of the festival, Orascom Development and the festival itself are not strongly connected.

KPIs:
- 4M Ar Value
- 14M Pr Value
- 4M EGP SM Reach
- 114 Total Hits

Egypt – International Cooperation Forum

Announce and Launch the 1st of its kind International Cooperation Forum (Egypt – ICF), organized by the Ministry of International Cooperation, directly led by H.E. Dr. Rania El Mashat, Minister of International Cooperation, and held under the patronage of H.E. President Abdel Fattah Al-Sisi.

ICF brought together national and international policymakers, multilateral and bilateral development partners, private sector, civil society, and think-tanks to narrate Egypt’s sustainable development progress towards the global SDGs

Communication Challenge: Promote the International Cooperation Forum (Egypt – ICF) at a local, regional and international levels.

Milestones: Through our exclusive affiliation with APCO Worldwide, Influence Communications managed to attract global attention to the forum’s vision and mandate. In addition to managing all media relations at the local, regional and international levels, along with developing full content manuals designed to address all communication outlets (social media, digital and traditional media).

Influence Communications and APCO were able to secure the attendance of top international media outlets, and make the event trending in 40 Countries during its two days duration.

KPIs:
- 2,291 Total Coverage
- 141M EGP Pr Value
- 40M EGP Ad Value
- 132 International Media Outlet from 40 Countries
- 86.7M Social Media and Traditional Reach
- 2,154 Twitter Mentions