Our Projects

Juhayna – بنكمل بعض

In continuation of Juhayna’s long-standing support for the Baheya Foundation, Influence Communications managed the company’s “#بنكمل_بعض” , to support the construction of the new Baheya Hospital in Sheikh Zayed.Part of this campaign, Juhayna donated 8% of the profits from its pink products to the New Baheya Hospital in Sheikh Zayed, aligning the campaign with International Breast Cancer Awareness Month.

Communication Challenge: Securing the necessary amount of donations to help accelerate the construction process of Baheya Hospital in Sheikh Zayed.Finding a new communication angle to help enhancing public awareness regarding breast awareness despite being communicated several times.

Milestones: A full integrated campaign that led to increasing the Baheya’s donations 78% compared to same month previous year. Numerous artists, football players, social media influencers, and the general public enthusiastically participated in the campaign (free of charge).

KPIs:
- Ad value EGP 415,310
- Donation level increased more than 78%
- PR value EGP 1,453,385
- Total clipping of 42

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Ministry of Foreign Affairs – EAPD

Challenge: IPA faced the challenge of supporting multilateral work in Africa and contributing to one of its strategic national projects. This involved providing crucial support to the Egyptian Agency of Partnership for Development, Ministry of Foreign Affairs.

Solution: IPA developed a fully integrated manual to implement the recommended strategy and successfully executed a constructive stakeholders mapping to support the strategy tactical plan. Additionally, external communication and media plans were provided as well as sectorial data base for the business community. IPA implemented a strategic calendar of events to maximize the agency exposure across African countries and created a full Identity for the agency. Lastly, IPA Developed all necessary digital strategy and marketing materials to ensure the visibility of its work in the targeted countries

Result: IPA assisted in formulating and implementing an external strategy for promoting Egypt's development efforts in Africa, which included identifying suitable stakeholders and potential partners aligned with Egyptian foreign policy. The assistance provided by IPA lasted for a period of three years.

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Orascom Development in Cityscape Dubai

Influence Communications, along with our international Affiliate APCO, successfully led Orascom Development Holding's participation in the Cityscape Dubai 2021 event.

Our team at Influence Communications played a crucial role in garnering both regional and international media coverage for Orascom Development Holding. We achieved this by distributing press releases to both local and regional outlets, conducting on-ground interviews during the conference.

Additionally, we collaborated closely with regional influencers and real estate experts to ensure their attendance at the event. Their presence helped us create impactful digital content that further enhanced Orascom Development Holding's presence and success at Cityscape Dubai 2021.

Communication Challenge: Establishing a Dominant Presence in Dubai - The Gateway to the Middle East for Orascom Development's Real Estate Expansion. To fulfill their strategic goal of exporting real estate projects across multiple destinations and countries in the Middle East, Influence Communications faced the communication challenge of securing extensive coverage in Dubai. With its pivotal role as the gateway to the Middle East, Dubai served as the crucial stepping stone for Orascom Development's expansion plans.

KPIs:
- 3M USD Ar Value
- 1M USD Pr Value
- 8M EGP Reach Per Function
- 66 Regional Hits

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Public Dialogue on the Egyptian Investment Law, 2017

Challenge: The negative impact of some articles in the new investment law presented in 2017 on the business community in Egypt.

Solution: IPA organized a strategic dialogue entitled: “Investment law: Potential Reform or a New Challenge” in cooperation with the Egyptian Credit & Risk Association (ECRA) and with the presence of CEO of General Authority For Investment and Free Zones (GAFI) as a keynote speaker.

A “Recommendation Paper” including a policy brief was developed and submitted to the political authorities – including the Supreme Council for Investment, the Egyptian Cabinet, the Egyptian legislative authority and the General Authority for Investment and Free Zones – to ensure full alignment.

Results: Ratifying and accelerating changes on the executive regulations to incorporate recommendations and mitigate risks on the business community.

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Ronald McDonald House Charities (RMHC) Launch

In March 2022, Influence Communications has participated in the establishment of Ronald McDonald House Charities (RMHC) in Egypt with its various projects, including the Centers of Excellence for Early Childhood Development (COEs) and a Family House.

Communication challenge: The commercial connotation of the name "McDonald's" in the Arabic version of RMHC Egypt. Delivering the new concept of COEs and essence of Family House in Egypt to meet societal needs. Reaching out to different target groups from potential partners and donors.

Milestones: Engaging third-party figures in the launch event’s digital campaign. Securing high attendance by the top-tier media and influencers in the press conference. Generating buzz and effectively engage with various platforms and media channels.

KPIs:
- 160 total clippings
- 2,172,479 Ad Value
- 7,603,677 PR Value

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Setting a New Precedent in Taxation

Challenge: A large German cement investor in the Egyptian market, received a claim to pay EGP 63 million of undue taxes.

Solution: IPA build a case based on scientific approach through different resources obtaining reports from credible entities. IPA worked on creating a win-win situation between related parties.

Results: Obtaining the approval from government to waive the 100% of the amount 63M EGP undue taxes in critical time. IPA was able to set forward a new regulation that will be implemented
later on by the tax authorities in Egypt.

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Strategic Engagement; AFDB & Ministry of Higher Education, “STI” Forum

Challenge: IPA was chosen by the African Development Bank in partnership with Egyptian Ministry of Higher Education among other international agencies to organize the 3rd High Level forum on Science, Technology and Innovation (STI) in Africa, Cairo, February 2018.

The forum was held in Egypt for the 1st time and was honored with the presence of President Abdel Fattah El Sisi, other 8 African leader and close to 1000 attendees represent political, business, developmental entities.

Solution: Organized full event details and logistics, handled the event-related government relations and ensure decorum engagement with higher-level government officials.

Result: The forum was studded with prominent figures which we brought together with The Egyptian Ministry of Higher Education and Scientific Research more than 1,000 attendees from a spectrum of VIPs, government representatives, key opinion leaders, academia and media.

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