IsDB – Annual Meeting 2022

The Islamic Development Bank (IsDB) Group held 47th Annual Meeting in Sharm El-Sheikh, where IsDB Group Boards of Governors meet every year to discuss institutional matters and development issues attracting more than 2000 participants.

Communication Challenge: Adopting an ambitious approach targeting all levels with consistent communication channels hammering on 3rd party endorsements, and sustainable profiling to IsDB spokespersons.

Milestones: Throughout the event’s 4 days, we witnessed participatory dialogues from leaders and international institutions to lay the foundation for a sustainable future and discussing major economic and geopolitical political issues including accelerating recovery, climate financing, green economy and the road to COP27.

Influence Communications handled the participation of regional and international media prior, during and post the Annual Meeting, ensuring mass coverage and related coverage to the targeted countries, through developing and disseminating regional and international news in addition to conducting strategic on ground interviews for regional and international financial and development institution’s Presidents and CEOs.

KPIs:
- 916 Total Regional and International Coverage
- 346M Total Reach
- 41 Interviews
- 22 Total Newswires
- 48 Press Releases
- 51 Countries Covered
- 9 Languages