Influence PR Archives - Page 2 of 3 - Influence Communications

Etisalat by e& Launch

After the successful long-term relationship between Etisalat Egypt and Influence Communications, Etisalat witnessed one of a kind campaign where the company’s brand has uplifted its identity to become e&.

Communication challenge: Introducing the new brand identity/ logo in the Egyptian market as the first market after the mother company in UAE, along with educating the media and the public about the uplifting of the brand to be technological hub not only a telecom company

Milestones: Influence Communications paved the way for e& launch in the Egyptian market by narrating the successful story/ milestones for the unique telecom brand for 15 years, where it successfully started the spark of campaign names 15 سنة سابقين where it was hung on the billboards, used on TV ads, and SM platforms across Egypt. Handling all media relations/ creating the entire content for communications outlets such as social, digital, and traditional media.

KPIs:
- 2.5MEGP Ad Value
- National billboards and advertising campaign
- 8.7MEGP PR Value

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EEA

Influence Communications successfully handled the launch of Ievents’ EEA second edition, utilizing different events, activities, and digital campaigns.

Communication challenge: The involvement of several partners and the communications complication resulted from this. Achieving high coverage while there are multiple events running at the same duration. Lack of knowledge and awareness regarding the entrepreneurial ecosystem

Milestones: Secured attendance by prestigious attendees including ministries, celebrities, content creators, and Influencers. We also secured a regional partner –Forbes- to provide exclusive content, free of charge. Additionally, Strong coverage locally and regionally was achieved. A boost of awareness causing an increase in the number of participants for the following year's event was accomplished.

KPIs:
- 45 regional hits
- 7.02 M Ad Value
- 24.5 M PR Value

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Knorr Campaign

Influence Communications has managed a fully integrated communications plan, promoting Knorr’s nutritional platform that aims to spread awareness about the best nutritional practices to help reduce the prevailing malnutritional rates.

The project witnessed great collaboration between all Influence Communications Group companies were mention delivered on the digital front from influencers management to digital coverage, Influence X took part with the full event management and planning scope and Influence PR was responsible of securing media coverage and key messaging of the event.
The initiative’s first step was introducing Knorr’s iron-fortified instant vegetable bouillon, for the first time in the region, consisting of natural herbs that provide 10% of the daily requirement of iron needed.

The campaign aimed to reach 10 million people in Egypt’s governorates through awareness seminars and the distribution of free samples of the company's products, in addition to providing 15,000 meals to school students using Knorr products in 11 different governorates.

Communication challenge: Reaching out to diversified stakeholders and target groups to deliver Knorr KMs despite being powered by a certain company, aiming to create behavioral change and public awareness in this regard
Tight limitations in terms of budget and timeframe for the execution of the on ground event

Milestones: Integrated communication approached by Influence different subsidiaries (PR, InfluenceX, IPA, Mention and 925) Securing a very successful launch event followed by a consistent digital campaign

KPIs:
- 1.7 M EGP Ad Value
- 7 M EGP PR Value
- Digital reach of 4,305,227

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CIB Squash Tournament

Influence Communications was the sustainable communication partner to the squash World Championship, held in Egypt for several consecutive years and to date.

Influence Communications has been the long-term communications partner of the squash World Championship in Egypt for several years, with the intention to promote Egypt as the “Land of Squash”, in respect to the “Egyptian Top of the World Champions.” We’ve worked hard to increase exposure to players’ achievements, as well as bring more attention to the World Tournament happening in Egypt. In return, we’ve witnessed international media recognition, massive exposure on strategic media sites and international networks, including CNN International, The NY Times Euro-sports, and Reuters. We’ve also obtained a total of 2,245 hits; the AD value was EGP 60.25 million.

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The Golden Parade

Influence Communications, in partnership with APCO Worldwide, managed the file of promoting Egypt as a safe destination amidst the coronavirus pandemic, setting a long-term plan to brand the country in targeted markets. We designed a robust public relations, and reputation management strategy, for Egypt in key global markets, including the GCC, United Kingdom, Italy, Germany, Ukraine and Russia.

We also successfully managed to highlight Egypt’s achievements and strides in tourism, despite the challenges of the pandemic. We’ve developed a digital PR strategy, creating a credible visibility through third-party endorsements both locally and internationally.

During the Arabian Travel Market 2021, in Dubai, UAE. APCO organized around 18 B2B and B2G meetings for the Ministry’s officials, to promote Egypt as a safe destination. The Pharoahs Golden Parade in April 2021, was another significant milestone, reaching over 101 million people in 100 different countries.

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Sports EXPO 2023

SPORTS EXPO 2023 launched its first edition in February 2023 as a world-class event that will skyrocket Egypt’s fitness industry to new frontiers. Under the patronage of his excellency President Abdel Fattah Al-Sisi, Sports Expo is determined to equip Egypt’s sports scene with everything that it may need to break new records, set new standards, and redefine how we perceive sports on a regional and global scale

Communication Challenge: Influence Communications team handled a wide variety of responsibilities through its various subsidiaries. Influence PR managed the full PR communications scope including strategic advice, media management, and content drafting. Moving on to one of the biggest challenges of the SPORTS EXPO 2023, the team successfully held a daily plethora of interviews for more than 100 executives, sponsors, public figures, and athletes by scheduling the date, time, and place of the interview and coordinating accordingly with the interviewer and interviewee Q&As and messaging bank.

Milestones: Pre, during, and post the event, mention provided 360 digital marketing services for Sports Expo. This included 100s of pieces of content on multiple social media platforms, influencers management, and video content production; all following a digital strategy that was crafted by our strategy team.

KPIs:

With more than 1,300 hits, the coverage generated in international, regional, and local media outlets was extremely positive and rightfully portrayed the EXPO as Egypt’s groundbreaking sports event. On the social media front, native and influencer content generated thousands of interactions and reached our target audience to achieve our awareness, engagement, and conversion objectives.

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Forbes ME 30 Under 30 Summit

Forbes Middle East hosted its inaugural Under 30 Summit 2022 in El Gouna. With an aim to be a must-attend annual event for established entrepreneurs, artists, founders, athletes, celebrities, and other young achievers from Forbes Middle East’s 30 Under 30 community in MENA, the Summit appointed Influence Communications as the Official Communications & PR Partner to the event.

Communication Challenge: Influence Communications developed a distinguished approach to put the Forbes ME 30 Under 30 Summit on Egypt’s entrepreneurship radar, starting with a formal introduction of the summit by holding a press conference, as well as conducting very strategic interviews with famous TV anchors which portrayed the Summit as an immersive and interactive event and knowledge-sharing platform.

Milestones: Throughout the summit, the team managed successfully to cover more than 28 panels, staffing interviews for +200 speakers, conducting daily media briefings and sharing wrap-up reports comprising the day-to-day achievements.

KPIs:

The first-of-its-kind gathering’s total coverage reached 600 hits including:

- 70 TV interviews
- 200 social media posts
- 300 online articles

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