Mention

Sports EXPO 2023

SPORTS EXPO 2023 launched its first edition in February 2023 as a world-class event that will skyrocket Egypt’s fitness industry to new frontiers. Under the patronage of his excellency President Abdel Fattah Al-Sisi, Sports Expo is determined to equip Egypt’s sports scene with everything that it may need to break new records, set new standards, and redefine how we perceive sports on a regional and global scale

Communication Challenge: Influence Communications team handled a wide variety of responsibilities through its various subsidiaries. Influence PR managed the full PR communications scope including strategic advice, media management, and content drafting. Moving on to one of the biggest challenges of the SPORTS EXPO 2023, the team successfully held a daily plethora of interviews for more than 100 executives, sponsors, public figures, and athletes by scheduling the date, time, and place of the interview and coordinating accordingly with the interviewer and interviewee Q&As and messaging bank.

Milestones: Pre, during, and post the event, mention provided 360 digital marketing services for Sports Expo. This included 100s of pieces of content on multiple social media platforms, influencers management, and video content production; all following a digital strategy that was crafted by our strategy team.

KPIs:

With more than 1,300 hits, the coverage generated in international, regional, and local media outlets was extremely positive and rightfully portrayed the EXPO as Egypt’s groundbreaking sports event. On the social media front, native and influencer content generated thousands of interactions and reached our target audience to achieve our awareness, engagement, and conversion objectives.

Wonderville

DHL – Open Up to Excellence

A one-month social media campaign for DHL focusing on the quality of the service.

Campaign Insight: A door can tell a lot about each one’s personality and what they value most… and because we know that, we strive to provide exactly what each one needs, and deliver it with excellence.

Due to the huge success of the campaign, it was featured on Ads of the World: https://www.adsoftheworld.com/campaigns/open-up-to-excellence

Mountain View – In case you are Wondering

A 3 months campaign for the launch of Wonderville; Mountain View’s North Coast Village.

Shaping Wonderville as the ultimate destination for summer, Our role started from creating strategy, campaign slogan, selecting influencers, celebrities, till the execution part with on-ground coverage and video production.

Handling all the content of the selected travel bloggers, influencers, celebrities and digital platforms.

Achieving a total reach of 5,811,032

Ending it on a high note for profiling the CEO of Mountain View and with a huge buzz with “Raya Aby Rashed" in a cool, light interview at Wonderville.

Success Story:
Because of the huge success, Mountain View relied on our content to be their advertising, social media and lead Ads as well.

ONEHEALTH – Summer campaign

In line with the opening of OneHealth North Coast branch for the second year, our awareness campaign was hammering on taking care of your health while still enjoying your vacation.

Our objective here was to create the maximum awareness about the clinic location and drive traffic to it as well as all the available specialties.

According to that, we built our campaign on the insight of all the several accidents/situations we may face in our day to day during our summer vacation in North Coast. Linking the accidents we face or any of our family members considering the difference in the age groups and make it related to OneHealth available specialties.

The Launch video of Juhayna’s 2022 campaign for Baheya

The Launch video of Juhayna's 2022 campaign for Baheya to create awareness about the volunteering program and increase the donations for Baheya Zayed hospital.

Our role started from coming up with the creative concept of the copy followed by mood-board and the production of the copy itself.

The campaign was complemented with influencers participation as a phase two to create more hype about the campaign objectives and increase the awareness and donations.