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IKEA MOA Launch

IKEA MOA Launch

Influence Communications started its journey with IKEA in 2021 as its official communications agency in Egypt. The launch of IKEA’s first location in west of Cairo at Mall of Arabia was one of the first and biggest projects of the year.

The launch function was transformed into a fully fledged communication campaign that translated into pre-during and post activities including both traditional and digital PR activations, generating a great amount of coverage and creating a great hype over the news.

The launch event was attended by a number of VIPs including Omar Al Futtaim - Vice Chairman and CEO of Al-Futtaim Group and Dr. Per- Axel Frielingsdorf, Chargé d'affaires at the Swedish Embassy. The event also witnessed the attendance of 80 media representatives and 4 TV channels.

KPIs:
- 2.6M EGP Ad Value
- 9.1M EGP Pr Value
- 11.3M Reach
- 869 Digital and Traditional Media Hits

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Misr El Kheir – Strong 10 Campaign

Misr El Kheir – Strong 10 Campaign

Influence Communications launched the "Strong Ten" campaign to demonstrate the power of public relations and social media in promoting broad participation, and sparking a call to action across various target audiences.

Egyptians were asked to contribute to the Misr El Kheir Foundation's goal of providing supplies to 10 million Egyptians in Upper Egypt during Ramadan 2018. Participants volunteered to provide 10% of their time, effort, and/or money to assist the foundation in providing, packing, and distributing Ramadan packages.

The campaign's ambassadors included social media influencers, media, corporates, and civil groups (scouts, universities, and churches). The initiative caused a domino effect, resulting in increased donations prior to and during the holy month of Ramadan, and reached over 10 million followers; with a total advertising value of over EGP 1 million, and a total PR value of more than EGP3 million.

KPIs:
8.9M EGP Ad Value
31.5M EGP Pr Value
762 Social and Traditional Media Hits
161M Social and Traditional Media Reach

 

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