Influence PR

EEA

Influence Communications successfully handled the launch of Ievents’ EEA second edition, utilizing different events, activities, and digital campaigns.

Communication challenge: The involvement of several partners and the communications complication resulted from this. Achieving high coverage while there are multiple events running at the same duration. Lack of knowledge and awareness regarding the entrepreneurial ecosystem

Milestones: Secured attendance by prestigious attendees including ministries, celebrities, content creators, and Influencers. We also secured a regional partner –Forbes- to provide exclusive content, free of charge. Additionally, Strong coverage locally and regionally was achieved. A boost of awareness causing an increase in the number of participants for the following year's event was accomplished.

KPIs:
- 45 regional hits
- 7.02 M Ad Value
- 24.5 M PR Value

view more

Etisalat by e& Launch

After the successful long-term relationship between Etisalat Egypt and Influence Communications, Etisalat witnessed one of a kind campaign where the company’s brand has uplifted its identity to become e&.

Communication challenge: Introducing the new brand identity/ logo in the Egyptian market as the first market after the mother company in UAE, along with educating the media and the public about the uplifting of the brand to be technological hub not only a telecom company

Milestones: Influence Communications paved the way for e& launch in the Egyptian market by narrating the successful story/ milestones for the unique telecom brand for 15 years, where it successfully started the spark of campaign names 15 سنة سابقين where it was hung on the billboards, used on TV ads, and SM platforms across Egypt. Handling all media relations/ creating the entire content for communications outlets such as social, digital, and traditional media.

KPIs:
- 2.5MEGP Ad Value
- National billboards and advertising campaign
- 8.7MEGP PR Value

view more

Juhayna – بنكمل بعض

In continuation of Juhayna’s long-standing support for the Baheya Foundation, Influence Communications managed the company’s “#بنكمل_بعض” , to support the construction of the new Baheya Hospital in Sheikh Zayed.Part of this campaign, Juhayna donated 8% of the profits from its pink products to the New Baheya Hospital in Sheikh Zayed, aligning the campaign with International Breast Cancer Awareness Month.

Communication Challenge: Securing the necessary amount of donations to help accelerate the construction process of Baheya Hospital in Sheikh Zayed.Finding a new communication angle to help enhancing public awareness regarding breast awareness despite being communicated several times.

Milestones: A full integrated campaign that led to increasing the Baheya’s donations 78% compared to same month previous year. Numerous artists, football players, social media influencers, and the general public enthusiastically participated in the campaign (free of charge).

KPIs:
- Ad value EGP 415,310
- Donation level increased more than 78%
- PR value EGP 1,453,385
- Total clipping of 42

view more

Orascom Development in Cityscape Dubai

Influence Communications, along with our international Affiliate APCO, successfully led Orascom Development Holding's participation in the Cityscape Dubai 2021 event.

Our team at Influence Communications played a crucial role in garnering both regional and international media coverage for Orascom Development Holding. We achieved this by distributing press releases to both local and regional outlets, conducting on-ground interviews during the conference.

Additionally, we collaborated closely with regional influencers and real estate experts to ensure their attendance at the event. Their presence helped us create impactful digital content that further enhanced Orascom Development Holding's presence and success at Cityscape Dubai 2021.

Communication Challenge: Establishing a Dominant Presence in Dubai - The Gateway to the Middle East for Orascom Development's Real Estate Expansion. To fulfill their strategic goal of exporting real estate projects across multiple destinations and countries in the Middle East, Influence Communications faced the communication challenge of securing extensive coverage in Dubai. With its pivotal role as the gateway to the Middle East, Dubai served as the crucial stepping stone for Orascom Development's expansion plans.

KPIs:
- 3M USD Ar Value
- 1M USD Pr Value
- 8M EGP Reach Per Function
- 66 Regional Hits

view more

Ronald McDonald House Charities (RMHC) Launch

In March 2022, Influence Communications has participated in the establishment of Ronald McDonald House Charities (RMHC) in Egypt with its various projects, including the Centers of Excellence for Early Childhood Development (COEs) and a Family House.

Communication challenge: The commercial connotation of the name "McDonald's" in the Arabic version of RMHC Egypt. Delivering the new concept of COEs and essence of Family House in Egypt to meet societal needs. Reaching out to different target groups from potential partners and donors.

Milestones: Engaging third-party figures in the launch event’s digital campaign. Securing high attendance by the top-tier media and influencers in the press conference. Generating buzz and effectively engage with various platforms and media channels.

KPIs:
- 160 total clippings
- 2,172,479 Ad Value
- 7,603,677 PR Value

view more

El Gouna Film Festival 2021

Influence Communications handled the integrated communication of El Gouna Film Festival 2021 edition. Mix-use of communication tools were used in order to highlight Orascom Development and in today’s digital world, businesses need to be agile and adaptive to an ever-changing media landscape to make sure the company’s messages are heard.

Utilizing the festive mood of El Gouna Film Festival, creative content was developed linking Orascom Development Destinations to the Corporate brand and GFF encompassing the spokespersons profiling through a number of activities.

Communication Challenge: El Gouna Film Festival is designed to foster communication between cultures and filmmakers to benefit the industry and our region through the art of filmmaking, by connecting filmmakers from the region with their international counterparts in the spirit of cooperation and cultural exchange.

The link between El Gouna and Orascom Development has always been a challenge. Despite being the owners of the festival, Orascom Development and the festival itself are not strongly connected.

KPIs:
- 4M Ar Value
- 14M Pr Value
- 4M EGP SM Reach
- 114 Total Hits

view more

Egypt – International Cooperation Forum

Announce and Launch the 1st of its kind International Cooperation Forum (Egypt – ICF), organized by the Ministry of International Cooperation, directly led by H.E. Dr. Rania El Mashat, Minister of International Cooperation, and held under the patronage of H.E. President Abdel Fattah Al-Sisi.

ICF brought together national and international policymakers, multilateral and bilateral development partners, private sector, civil society, and think-tanks to narrate Egypt’s sustainable development progress towards the global SDGs

Communication Challenge: Promote the International Cooperation Forum (Egypt – ICF) at a local, regional and international levels.

Milestones: Through our exclusive affiliation with APCO Worldwide, Influence Communications managed to attract global attention to the forum’s vision and mandate. In addition to managing all media relations at the local, regional and international levels, along with developing full content manuals designed to address all communication outlets (social media, digital and traditional media).

Influence Communications and APCO were able to secure the attendance of top international media outlets, and make the event trending in 40 Countries during its two days duration.

KPIs:
- 2,291 Total Coverage
- 141M EGP Pr Value
- 40M EGP Ad Value
- 132 International Media Outlet from 40 Countries
- 86.7M Social Media and Traditional Reach
- 2,154 Twitter Mentions