Influence PR

Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.

The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.

Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.

KPIs:

- 1.3M USD Ar Value
- 5M USD Pr Value
- 161M USD SM Reach
- 269 Regional Hits

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IsDB – Annual Meeting 2022

The Islamic Development Bank (IsDB) Group held 47th Annual Meeting in Sharm El-Sheikh, where IsDB Group Boards of Governors meet every year to discuss institutional matters and development issues attracting more than 2000 participants.

Communication Challenge: Adopting an ambitious approach targeting all levels with consistent communication channels hammering on 3rd party endorsements, and sustainable profiling to IsDB spokespersons.

Milestones: Throughout the event’s 4 days, we witnessed participatory dialogues from leaders and international institutions to lay the foundation for a sustainable future and discussing major economic and geopolitical political issues including accelerating recovery, climate financing, green economy and the road to COP27.

Influence Communications handled the participation of regional and international media prior, during and post the Annual Meeting, ensuring mass coverage and related coverage to the targeted countries, through developing and disseminating regional and international news in addition to conducting strategic on ground interviews for regional and international financial and development institution’s Presidents and CEOs.

KPIs:
- 916 Total Regional and International Coverage
- 346M Total Reach
- 41 Interviews
- 22 Total Newswires
- 48 Press Releases
- 51 Countries Covered
- 9 Languages

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Forbes ME 30 Under 30 Summit

Forbes Middle East hosted its inaugural Under 30 Summit 2022 in El Gouna. With an aim to be a must-attend annual event for established entrepreneurs, artists, founders, athletes, celebrities, and other young achievers from Forbes Middle East’s 30 Under 30 community in MENA, the Summit appointed Influence Communications as the Official Communications & PR Partner to the event.

Communication Challenge: Influence Communications developed a distinguished approach to put the Forbes ME 30 Under 30 Summit on Egypt’s entrepreneurship radar, starting with a formal introduction of the summit by holding a press conference, as well as conducting very strategic interviews with famous TV anchors which portrayed the Summit as an immersive and interactive event and knowledge-sharing platform.

Milestones: Throughout the summit, the team managed successfully to cover more than 28 panels, staffing interviews for +200 speakers, conducting daily media briefings and sharing wrap-up reports comprising the day-to-day achievements.

KPIs:

The first-of-its-kind gathering’s total coverage reached 600 hits including:

- 70 TV interviews
- 200 social media posts
- 300 online articles

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Sports EXPO 2023

SPORTS EXPO 2023 launched its first edition in February 2023 as a world-class event that will skyrocket Egypt’s fitness industry to new frontiers. Under the patronage of his excellency President Abdel Fattah Al-Sisi, Sports Expo is determined to equip Egypt’s sports scene with everything that it may need to break new records, set new standards, and redefine how we perceive sports on a regional and global scale

Communication Challenge: Influence Communications team handled a wide variety of responsibilities through its various subsidiaries. Influence PR managed the full PR communications scope including strategic advice, media management, and content drafting. Moving on to one of the biggest challenges of the SPORTS EXPO 2023, the team successfully held a daily plethora of interviews for more than 100 executives, sponsors, public figures, and athletes by scheduling the date, time, and place of the interview and coordinating accordingly with the interviewer and interviewee Q&As and messaging bank.

Milestones: Pre, during, and post the event, mention provided 360 digital marketing services for Sports Expo. This included 100s of pieces of content on multiple social media platforms, influencers management, and video content production; all following a digital strategy that was crafted by our strategy team.

KPIs:

With more than 1,300 hits, the coverage generated in international, regional, and local media outlets was extremely positive and rightfully portrayed the EXPO as Egypt’s groundbreaking sports event. On the social media front, native and influencer content generated thousands of interactions and reached our target audience to achieve our awareness, engagement, and conversion objectives.

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The Golden Parade

Influence Communications, in partnership with APCO Worldwide, managed the file of promoting Egypt as a safe destination amidst the coronavirus pandemic, setting a long-term plan to brand the country in targeted markets. We designed a robust public relations, and reputation management strategy, for Egypt in key global markets, including the GCC, United Kingdom, Italy, Germany, Ukraine and Russia.

We also successfully managed to highlight Egypt’s achievements and strides in tourism, despite the challenges of the pandemic. We’ve developed a digital PR strategy, creating a credible visibility through third-party endorsements both locally and internationally.

During the Arabian Travel Market 2021, in Dubai, UAE. APCO organized around 18 B2B and B2G meetings for the Ministry’s officials, to promote Egypt as a safe destination. The Pharoahs Golden Parade in April 2021, was another significant milestone, reaching over 101 million people in 100 different countries.

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CIB Squash Tournament

Influence Communications was the sustainable communication partner to the squash World Championship, held in Egypt for several consecutive years and to date.

Influence Communications has been the long-term communications partner of the squash World Championship in Egypt for several years, with the intention to promote Egypt as the “Land of Squash”, in respect to the “Egyptian Top of the World Champions.” We’ve worked hard to increase exposure to players’ achievements, as well as bring more attention to the World Tournament happening in Egypt. In return, we’ve witnessed international media recognition, massive exposure on strategic media sites and international networks, including CNN International, The NY Times Euro-sports, and Reuters. We’ve also obtained a total of 2,245 hits; the AD value was EGP 60.25 million.

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Knorr Campaign

Influence Communications has managed a fully integrated communications plan, promoting Knorr’s nutritional platform that aims to spread awareness about the best nutritional practices to help reduce the prevailing malnutritional rates.

The project witnessed great collaboration between all Influence Communications Group companies were mention delivered on the digital front from influencers management to digital coverage, Influence X took part with the full event management and planning scope and Influence PR was responsible of securing media coverage and key messaging of the event.
The initiative’s first step was introducing Knorr’s iron-fortified instant vegetable bouillon, for the first time in the region, consisting of natural herbs that provide 10% of the daily requirement of iron needed.

The campaign aimed to reach 10 million people in Egypt’s governorates through awareness seminars and the distribution of free samples of the company's products, in addition to providing 15,000 meals to school students using Knorr products in 11 different governorates.

Communication challenge: Reaching out to diversified stakeholders and target groups to deliver Knorr KMs despite being powered by a certain company, aiming to create behavioral change and public awareness in this regard
Tight limitations in terms of budget and timeframe for the execution of the on ground event

Milestones: Integrated communication approached by Influence different subsidiaries (PR, InfluenceX, IPA, Mention and 925) Securing a very successful launch event followed by a consistent digital campaign

KPIs:
- 1.7 M EGP Ad Value
- 7 M EGP PR Value
- Digital reach of 4,305,227

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