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The Golden Parade

The Golden Parade
Influence Communications, in partnership with APCO Worldwide, managed the file of promoting Egypt as a safe destination amidst the coronavirus pandemic, setting a long-term plan to brand the country in targeted markets. We designed a robust public relations, and reputation management strategy, for Egypt in key global markets, including the GCC, United Kingdom, Italy, Germany, Ukraine and Russia.

We also successfully managed to highlight Egypt’s achievements and strides in tourism, despite the challenges of the pandemic. We’ve developed a digital PR strategy, creating a credible visibility through third-party endorsements both locally and internationally.

During the Arabian Travel Market 2021, in Dubai, UAE. APCO organized around 18 B2B and B2G meetings for the Ministry’s officials, to promote Egypt as a safe destination. The Pharoahs Golden Parade in April 2021, was another significant milestone, reaching over 101 million people in 100 different countries.

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PepsiCo – She Works Wonders عاملة شغل

PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.Milestones:Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition. Achieved massive top-tier coverage by several outletsKPIs:- 353 total clippings - 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1 st edition - AD value of EGP 42.5 - PR value of EGP 148.8 M

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Marina Bay Launch – Bahrain

Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

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