Projects

PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.

The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.

This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.

Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.

Milestones:

Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second
edition. Achieved massive top-tier coverage by several outlets

KPIs:

- 353 total clippings
- 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top
multinationals due to the hype of the 1
st edition
- AD value of EGP 42.5
- PR value of EGP 148.8 M

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Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

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IsDB – Annual Meeting 2022

The Islamic Development Bank (IsDB) Group held 47th Annual Meeting in Sharm El-Sheikh, where IsDB Group Boards of Governors meet every year to discuss institutional matters and development issues attracting more than 2000 participants.Communication Challenge: Adopting an ambitious approach targeting all levels with consistent communication channels hammering on 3rd party endorsements, and sustainable profiling to IsDB spokespersons.Milestones: Throughout the event’s 4 days, we witnessed participatory dialogues from leaders and international institutions to lay the foundation for a sustainable future and discussing major economic and geopolitical political issues including accelerating recovery, climate financing, green economy and the road to COP27.Influence Communications handled the participation of regional and international media prior, during and post the Annual Meeting, ensuring mass coverage and related coverage to the targeted countries, through developing and disseminating regional and international news in addition to conducting strategic on ground interviews for regional and international financial and development institution’s Presidents and CEOs.KPIs: - 916 Total Regional and International Coverage - 346M Total Reach - 41 Interviews - 22 Total Newswires - 48 Press Releases - 51 Countries Covered - 9 Languages

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