Ministry of Foreign Affairs – EAPD
Solution: IPA developed a fully integrated manual to implement the recommended strategy and successfully executed a constructive stakeholders mapping to support the strategy tactical plan. Additionally, external communication and media plans were provided as well as sectorial data base for the business community. IPA implemented a strategic calendar of events to maximize the agency exposure across African countries and created a full Identity for the agency. Lastly, IPA Developed all necessary digital strategy and marketing materials to ensure the visibility of its work in the targeted countries
Result: IPA assisted in formulating and implementing an external strategy for promoting Egypt's development efforts in Africa, which included identifying suitable stakeholders and potential partners aligned with Egyptian foreign policy. The assistance provided by IPA lasted for a period of three years.