Projects

Knorr Campaign

Influence Communications has managed a fully integrated communications plan, promoting Knorr’s nutritional platform that aims to spread awareness about the best nutritional practices to help reduce the prevailing malnutritional rates.

The project witnessed great collaboration between all Influence Communications Group companies were mention delivered on the digital front from influencers management to digital coverage, Influence X took part with the full event management and planning scope and Influence PR was responsible of securing media coverage and key messaging of the event.
The initiative’s first step was introducing Knorr’s iron-fortified instant vegetable bouillon, for the first time in the region, consisting of natural herbs that provide 10% of the daily requirement of iron needed.

The campaign aimed to reach 10 million people in Egypt’s governorates through awareness seminars and the distribution of free samples of the company's products, in addition to providing 15,000 meals to school students using Knorr products in 11 different governorates.

Communication challenge: Reaching out to diversified stakeholders and target groups to deliver Knorr KMs despite being powered by a certain company, aiming to create behavioral change and public awareness in this regard
Tight limitations in terms of budget and timeframe for the execution of the on ground event

Milestones: Integrated communication approached by Influence different subsidiaries (PR, InfluenceX, IPA, Mention and 925) Securing a very successful launch event followed by a consistent digital campaign

KPIs:
- 1.7 M EGP Ad Value
- 7 M EGP PR Value
- Digital reach of 4,305,227

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Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

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PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.Milestones:Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition. Achieved massive top-tier coverage by several outletsKPIs:- 353 total clippings - 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1 st edition - AD value of EGP 42.5 - PR value of EGP 148.8 M

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