Projects

Juhayna – بنكمل بعض

In continuation of Juhayna’s long-standing support for the Baheya Foundation, Influence Communications managed the company’s “#بنكمل_بعض” , to support the construction of the new Baheya Hospital in Sheikh Zayed.Part of this campaign, Juhayna donated 8% of the profits from its pink products to the New Baheya Hospital in Sheikh Zayed, aligning the campaign with International Breast Cancer Awareness Month.

Communication Challenge: Securing the necessary amount of donations to help accelerate the construction process of Baheya Hospital in Sheikh Zayed.Finding a new communication angle to help enhancing public awareness regarding breast awareness despite being communicated several times.

Milestones: A full integrated campaign that led to increasing the Baheya’s donations 78% compared to same month previous year. Numerous artists, football players, social media influencers, and the general public enthusiastically participated in the campaign (free of charge).

KPIs:
- Ad value EGP 415,310
- Donation level increased more than 78%
- PR value EGP 1,453,385
- Total clipping of 42

more case studies

Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

view more

PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.Milestones:Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition. Achieved massive top-tier coverage by several outletsKPIs:- 353 total clippings - 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1 st edition - AD value of EGP 42.5 - PR value of EGP 148.8 M

view more