Projects

IKEA MOA Launch

Influence Communications started its journey with IKEA in 2021 as its official communications agency in Egypt. The launch of IKEA’s first location in west of Cairo at Mall of Arabia was one of the first and biggest projects of the year.

The launch function was transformed into a fully fledged communication campaign that translated into pre-during and post activities including both traditional and digital PR activations, generating a great amount of coverage and creating a great hype over the news.

The launch event was attended by a number of VIPs including Omar Al Futtaim - Vice Chairman and CEO of Al-Futtaim Group and Dr. Per- Axel Frielingsdorf, Chargé d'affaires at the Swedish Embassy. The event also witnessed the attendance of 80 media representatives and 4 TV channels.

KPIs:
- 2.6M EGP Ad Value
- 9.1M EGP Pr Value
- 11.3M Reach
- 869 Digital and Traditional Media Hits

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Marina Bay Launch – Bahrain

Influence Communications handled the launch event of Marina Bay, one of the real estate projects of Infra Corp; a pioneer in sustainable infrastructure asset investments seamlessly blending traditional PR & with a social media twist.The event brought Bahraini media and regional influencers, hitting all the right audiences across the region.Communication Challenge: Breaking through barriers - Taking Bahraini media beyond borders for maximum impact. Embracing the communication challenge - Extending our announcement from Bahrain to Dubai, KSA, Egypt, and MENA region to boost awareness and drive sales.KPIs:- 1.3M USD Ar Value - 5M USD Pr Value - 161M USD SM Reach - 269 Regional Hits

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PepsiCo – She Works Wonders عاملة شغل

In 2022, Influence Communications successfully managed the launch of the “She Works Wonders” program by PepsiCo Egypt, in cooperation with INJAZ Egypt Foundation, and under the auspices of the Ministry of Higher Education.The program seeks to support and empower female university students, and fresh graduates, aiming to increase female representation in male-dominant jobs, such as Sales and Supply chain.This project was one of many that witnessed the coherence of an orchestrated collaboration between Influence PR and Influence X to deliver a fully integrated 360 offering to PepsiCo.Communication Challenge: The program’s idea of women empowerment was adopted previously by several players in the private and public sectors. So, the communication challenge was how to give an edge to the program by pushing it a bit further and making it stand out. With high level gov. representation attending the event, including ministers and international organizations, all logistics and on ground management of the event had to be handled with absolute craftsmanship across all participating subsidiaries.Milestones:Coming up with an integrated communication approach that resulted in gaining high recognition from the business community and the private sector, and many of them have already come on board in the second edition. Achieved massive top-tier coverage by several outletsKPIs:- 353 total clippings - 2nd edition held mid July 2023 witnessed the participation of more than 11 new partners from top multinationals due to the hype of the 1 st edition - AD value of EGP 42.5 - PR value of EGP 148.8 M

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