Huawei’s Innovation Day
Solution: IPA strategically consulted Huawei utilizing different public affairs tactics that led to a very important event "Innovation for Technological Urban Development" to showcase Huawei's smart city solutions. They conducted interactive sessions on topics like financial technology and the digital economy, engaging stakeholders from various sectors including finance, housing, and communications. The event highlighted the smart cities revolution in Egypt, particularly in the New Administrative Capital.
Results: IPA's efforts contributed to opening new markets for Huawei in Egypt by highlighting their technology in the context of smart cities and urban development. Such efforts successfully and sustainably engaged around 250 different stakeholders ranging from government officials to business community and international organizations.