Who We Are

A full service marketing communication company that is effectively managing market perceptions by working hand-in-hand with its clients to successfully position their businesses and brands, as well as enhancing their visibility, in an increasingly crowded and highly competitive environment.

Over the past years, Influence Communications has transformed into a holding company with four subsidiaries; Influence Public Relations, Influence Advertising, Influence Events Management and Influence Government & Investment Affairs.

With over 50 local, international and regional clients, and 75 diligent professionals, Influence Communications has managed to deliver some of Egypt’s biggest and impactful campaigns that shaped the public opinion and influenced consumers’ minds and beliefs. We rely on closing the full circle of knowledge by taking the 360 approach and seeing the business from all its different angles.


Influence In Numbers

Years of Operations


Clients in 10 Years

Nationwide Campaigns

Billion EGP of Advertising Equivalency

Corporate Events










What We do

We help you at every stage you’re in by creating captivating and meaningful content to inspire your most valued audience. We then communicate them through multiple channels and help you build general awareness of your product, service or brand. From simple daily living experiences to complex business practices, we develop our communication plans based on an in-depth analysis for the media perceptions and market positioning. We focus on the core gaps and manage them as opportunities for better positioning.


Inspired by our unlimited targets, motivated by sky-high vision, our unbeatable team strictly following professional ethics and values.


We are committed to provide an outstanding consultancy service to strengthen our clients market positioning in a result-driven approach, and deliver the best-in-class marketing and communication solutions.


Leading Egypt and the region’s communication arena with excellence, knowledge and a creative approach.

Our Values

Performing in synergy, leadership & innovation, ownership, agility and integrity.

  • By failing to prepare, you are preparing to fail.

    Benjamin Franklin
  • Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.

    Paul J. Meyer
  • By definition, remarkable things get remarked upon

    Seth Godin
  • Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.

    Gilbert Amelio
  • Do not go where the path may lead, go instead where there is no path and leave a trail.

    Ralph Waldo Emerson
  • Regardless of the changes in technology, the market for well-crafted messages will always have an audience.

    Steve Burnett
  • An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile, of an individual, institution, corporation, product or service.

    Daniel Boorstin
  • A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

    Antoine de Saint-Exupery

Meet the team

A league of the region’s top professionals and business consultants.

Mohamed A.Kader Emara

Managing Director

Mohamed A.Kader Emara
Mohamed is the CEO and Managing Director of Influence communications since 2007. Mohamed has more than 15 years of experience in marketing communications and Strategic Public Relations. Believing in the power of PR, Mohamed utilized the philosophy of turning the PR science into a practical arm to shape the public opinion and strengthen businesses’ market positioning. Throughout his business journey, he managed to lead more than 100 significant National and Mega  campaigns and was able to shape the image of top multinational firms. Mohamed started his career at PromoSeven Weber Shandwick-Qatar, he worked on the launch of Qatar Foundation, and then he continued his career with PromoSeven Weber Shandwich-Cairo as Senior Client Relations Manager. He used to work at British Petroleum for 2 years as a Communications and External Affairs Senior Advisor. He was responsible for all external and internal communications for petroleum giant and he held the position of company’s spokesperson. Mohamed holds professional courses and trainings in Crises Management and PR advanced Techniques from American University in Cairo (AUC) and Crises Management Course and Negotiation skills Course from VIRAK International-Switzerland. Mohamed graduated from Cairo University –Egypt, Faculty of Economics and Political Science (English Section) in 2001. He enrolled in an MBA program majoring in Marketing in 2010 from RITI (Maastricht School of Management).

Yasmine EL Shafei

Deputy General Manager – Business Development and Strategy

Yasmine EL Shafei
Yasmine has joined influence communications early in 2014.
Under her capacity, Yasmine is leading a team of client relations handling different accounts in different sectors such as FMCG’s, Automotive , Investment & Banking. Under her capacity, she manages all strategic project, business development as well as internal development and training for Influence staff.
Yasmine has more than 12 years of experience working in public relations and marketing communications.
She has a deep experience in marketing research and analysis in addition to a wide experience in strategy development as well as CSR Implementation.
Yasmine graduated from Faculty of economics and political science in 2001, she has a master’s Degree in business administration from the German university in Cairo in 2012.
Prior to joining Influence Communications, Yasmine has worked as Market Communication Manager in The Egyptian Banking Institute.

Khaled Taher

General Manger – Advertising & Event

Khaled Taher
Khaled is the General Manager of Influence Communications, he leads the advertising and Event Management subsidiaries within the company His key functions and responsibilities include but not limited to managing all the creative advertising campaigns for a large portfolio of multinational, regional and local clients, such as: adidas, BP, Tetrapak, DHL, Siemens, etc.. Khaled has an extensive events management experience gathered from managing over than 100 major events ranging from corporate events, internal communications events, consumer events and media events for key accounts Previously, Khaled held the position of the Visual and Communications Manager for Omar Effendi during the re-launch post its acquisition Khaled started his career as a Senior Client Relations Executive in PromosevenWeber Shandwickwhere he managed a number of clients on top of which are: NSGB, BAT, etc.. Khaled holds a Bachelor Degree in Marketing and Business Administration from MSA University Middle Sex.

Ali Maher

Art Director

Ali Maher

Mahmoud Darwish

General Manager - Public Relation

Mahmoud Darwish
Mahmoud Darwish is currently the Chairman of FB republic. At FB republic, his responsibilities include upholding and assisting day-to-day operations, managing relations with existing shareholders and focusing full time on FB Republic and its commitments. Mr. Darwish upholds an extended background in Marketing and Communications and used to be the business development head for consumer loans at Commercial International bank (CIB). He is also a board member at Influence Communications, one of the leading Marketing Communications companies in Egypt. Mahmoud was also a board member in Global Gourmet, the master franchise of famous Lebanese Leila’s Kitchen. Mahmoud is graduated from Faculty of Economics and Political science, with more than 15 years of Experience in both Marketing Communications and F&B.

Ahmed Rawash

Operations Director

Ahmed Rawash

Shaimaa El Kafrawy

Deputy General Manager – Client Relations

Shaimaa El Kafrawy
Shaimaa El Kafrawy has been the senior Media Consultant for Influence Communications since October 2007 before becoming deputy General Manager in 2015.
Prior to her tenure at Influence Communications, Shaimaa served as Media Relations Director at Weber Shandwick from 2000-2007 where she developed and implemented media strategies for print, broadcast, and electronic media and works closely with reporters and editors.
She has very good relations with media gathered from more than 17 years experience in executing huge national PR campaigns along with that Shaimaa has achieved a successful record in implementing extra ordinary media campaigns for many clients including Tetra Pak, Roche, Unilever and many other
Shaimaa is expert in public speaking and media training
Shaimaa holds a Bachelor’s of Mass Communications from Cairo University in 1999

Our Team

Our Team


Thank you for considering a career at Influence Communications. In this section, you’ll have the ability to explore our latest job vacancies, so that you can determine if there are any opportunities that may suit your career interests and experiences. If you see yourself as a resourceful individual who can fit and distinguish themselves within our company, apply below. Be sure to mention the title you are applying for in your subject line.


Are you ready to get started? Contact us to learn how Influence Communications can help you meet your strategic goals.

Where to find us

Stay up to date with out latest news via our social media platforms.

Influence Building No 6,
Road 204, Degla, Maadi, Cairo, Egypt.
( 202) 252 132 10/1/5/6